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Sessions from 2016

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from AW360
Facebook’s advertising presence has been a moving target lately. The social media giant announced several new updates to its advertising offerings last month, including features like household targeting, Messenger app ads and Marketplace ads. […]
When it comes to social media marketing, the best way to be successful is often through humor. These eight companies nail it, whether it be by sending snarky replies or using what’s happening in the world around us as a way to promote themselves. […]
User generated content (often abbreviated to UGC) is promotional brand content created and shared by users, fans, and brand advocates. […]
We don’t live in a “digital economy” as coined by executive and author Don Tapscott, we live in an immediacy economy, powered by digital. […]
“Up in the Valley of the Jolly Green Giant Lives the guy they call the Little Green Sprout.” In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. […]
Alexa, Google Home, Nest, Spotify, Netflix. AI, machine learning, deep learning. Cognitive technology in all its forms is all around us. […]

2016 PARTNERS

ABC


ABC provides viewers with the most sought after, engaging programming throughout the day - from Good Morning America to Jimmy Kimmel, Dancing with the Stars to Modern Family, Scandal to Marvel’s Agents of S.H.I.E.L.D and live events like the Oscars. ABC Digital enables that great content to move with viewers wherever they are - on ABC.com, Hulu, ABCNews.com or through Watch ABC across a growing number of tablet, phone and connected TV apps. Reaching one of the largest audiences available in premium content across platforms, ABC provides marketers with a unified solution for reaching their best and most engaged consumers.

Adobe


Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.

AT&T Adworks


AT&T AdWorks is a leader in advanced TV advertising focused on reinventing how advertisers target and engage audiences across screens. AT&T’s data advantage enables AdWorks TV Blueprint to provide a more efficient national TV media buy and its superior IPTV platform delivers superior engagement beyond the :30 TV spot.

We find, target and engage audiences on TV and where they consume TV content – regardless of platform. We apply our proprietary data, technology and analytics to make TV advertising more efficient and effective.

Essentially, we help advertisers reach more of their audience for less. And we believe we are the most efficient way to buy targeted TV advertising at scale today.


Bing


The Bing Network is more than words and links. It’s a trusted friend and connector — a part of your customers’ life. We’re powering the devices, apps and sites that they use every day, meeting them in the moments that matter most. To be this connected, the Bing Network is mobile, global and local. It's personal, predictive and in the moment. It powers millions of connections so you can put your brand where customers are, where relationships are built, where more sales are closed.

Facebook


Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Google


Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

LinkedIn


Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.

NCC Media


NCC Media is an advertising sales, marketing, and technology company that harnesses the enormous reach and consumer power of cable television programming, new interactive technologies, and online products in every US market. We work on behalf of virtually all of America’s leading regional and national advertisers. NCC is headquartered in The Chrysler Building in New York City with over 450 employees across 17 offices nationwide.

Oracle Data Cloud


Oracle delivers a rich understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.

Target Media Network


Target knows its guests. You have something they love. Through personalized targeting methods & robust segmenting capabilities, our in-house team builds omnichannel experiences that reach guests at exactly the right time—whether they choose to shop online, on their mobile devices or in our 1,900 stores.

The Trade Desk


The Trade Desk is a technology company that empowers buyers of advertising around the world. Founded by the pioneers of real-time bidding, The Trade Desk offers a self-service technology platform to manage data-driven digital advertising campaigns. Buyers can create highly personalized ad experiences across various channels, including display, native, video, audio, and social, and on a multitude of devices, including computers, mobile, and TV.

Yahoo


Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world -- on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo's data, content, and technology. Yahoo is headquartered in Sunnyvale, California , and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com). Yahoo and Yahoo Finance are the trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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