Comedy & Branded Storytelling: How Digital Media’s Comedy Experts Use Top Talent to Help Brands Elevate Their Message

Mon, September 26 at 2:00 PM

Liberty Theater    View Map

In this session...

In this panel, Above Average president Jennifer Danielson, Late Night with Seth Meyers writer and actor John Lutz, independent director & writer Chioke Nassor, and EVP of Global Music Marketing Alissa Pollack will engage in a discussion about how to leverage and create ORIGINAL comedic content that aligns with a brand’s identity, as well as how to successfully manage, determine proper distribution, and measure the success of branded content, moderated by Mindshare President & Chief Content Officer, David Lang.

Presented with


David Lang President & Chief Content Officer Mindshare NA & Mindshare Entertainment NA
Chioke Nassor Independent Director & Writer Former Director of Late Night With Seth Meyers
John Lutz Writer, Actor Late Night with Seth Meyers, 30 Rock
Jennifer Danielson President Above Average
Alissa Pollack EVP, Global Music Marketing iHeartMedia

Part of
Talent Track