A Millennial Shift In Hotel Marketing

Tue, September 27 at 9:00 AM

ADARA Stage at Times Center Hall    View Map

In this session...

A study recently conducted by ADARA revealed that millennial travel and loyalty habits are markedly different than their gen-X and boomer predecessors. Join this fireside chat with Geraldine Calpin, CMO of Hilton Worldwide, Karin Timpone, Global Marketing Officer of Marriott International and Sandra Micek, SVP Global Brands of Hyatt Hotels, to explore how their product, marketing and loyalty strategies are evolving to satisfy the millennial traveler, and learn how to apply this #1 passion point for them in other verticals.

Presented with


Elizabeth Harz President, Media & CMO ADARA
Geraldine Calpin CMO Hilton Worldwide
Karin Timpone Global Marketing Officer Marriott International
Sandra Micek SVP, Global Brands Hyatt Hotels Corp.

Part of
Mar Tech Track