How Advertising Works – Original Groundbreaking Research

Mon, September 26 at 9:45 AM

Bing Stage    View Map

In this session...

The ARF will be sharing findings from their original research How Advertising Works Today study, which provides marketers with a clear roadmap for media investment in today’s cross-platform world. This research, based on analysis of over 5,000 campaigns and $375B of worldwide ad spend, cracks the code of cross-platform advertising and establishes new Ground Truths around How Advertising Works.

Presented with


Betsy Rella VP Research TiVo
Gayle Fuguitt CEO & President The ARF
Jasper Snyder EVP, Research & Innovation: Cross-Platform The ARF
Howard Shimmel Chief Research Officer Turner Broadcasting System, Inc.
Dave Morgan CEO & Founder Simulmedia
Steven Rosenblatt CRO Foursquare
Radha Subramanyam President of Insights, Research and Data Analytics iHeart Media