How Dentsu Aegis and GM’s Maven Built a Consumer-First Brand in the Face of Disruption

Tue, September 27 at 2:00 PM

Times Center Stage    View Map

In this session...

How do brands evolve in light of rapidly evolving consumer behavior? Nigel Morris, CEO, Dentsu Aegis Network Americas + EMEA, and Megan Stooke, CMO, Maven, will take to the stage to discuss an ‘audience first’ approach, the dynamics of creating Maven — a mobility brand that’s designed to fit into people’s lifestyles today and in the future — and how culture drives everything Maven does. Audiences can also expect to learn about the mentality required for marketers today in this age of increased disruption and convergence.

Presented with


Nigel Morris CEO, Americas & EMEA Dentsu Aegis Network
Megan Stooke CMO Maven