In this session...
People come to Instagram to explore diverse passions and ignite creativity. One especially vibrant community is around sports. 1-in-3 Instagrammers follow sports or athletes, while more and more engage real-time during global sporting events. This session will explore how professional athletes and sports organizations are using Instagram and how global brands are successfully leveraging passion-based marketing to drive business results.
Instagram is one of the fastest-growing social platforms with over 500 million monthly active users worldwide. It's a place where people capture and share their moments, from the epic to every day. Today, more and more sports moments are being captured on Instagram. From Olympic moments of the highest level of achievement to recreational sporting moments like the weekend pick-up game.
James Quarles, Global Head of Business and Brand Development at Instagram, will share insights from the sports community on Instagram and how global brands are connecting with these passionate users. The presentation will include conversations with Brandon Gayle, Head of Sports Partnerships at Instagram, and special guests Pam El, Chief Marketing Officer, NBA and Kenny Mitchell, Sr. Director of Consumer Engagement, Gatorade, who leverage this target on Instagram to fuel results that matter most.