Data-Driven Marketing on Facebook: CPG Benchmarks That Are Changing the Game

Tue, September 27 at 10:30 AM

ADARA Stage at Times Center Hall    View Map

In this session...

Who should you serve your impressions to? What creative stands out the most on a news feed? Measured across 200+ CPG advertising campaigns, Facebook and Oracle Data Cloud will reveal, for the first time, the benchmarks which prove the factors that can make or break your Facebook campaign. Join a panel of key industry leaders from Heineken, Frito Lay, Facebook, Oracle Data Cloud and BBDO in a ground-breaking discussion around their own success and best practices on executing data-driven strategies on Facebook.

Presented with


Josh Ehart Head of Innovation Energy BBDO
Rob Holland GVP, GM Advertiser Solutions Oracle Data Cloud
Atin Kulkarni Sr. Director, Portfolio Strategy & Analytics PepsiCo
Will Platt-Higgins VP, Global Account Partnerships Facebook
Frank Amorese Sr. Director of Media Heineken USA

Part of
Mar Tech Track