Big Data, Great Creative

Wed, September 28 at 2:00 PM

ADARA Stage at Times Center Hall    View Map

In this session...

How are industry leaders embracing big data to drive impactful creative? Join our panel of executives from Dr Pepper Snapple Group (DPSG), AOL, Oracle Data Cloud, and Energy BBDO to get their take on how campaign creative is evolving from concept to execution to activation. Attendees will hear how purchase-based transactional data has been used to help craft DPSG’s strategy and inspire creative agencies and publishers alike.

Presented with


Ryan Joe Managing Editor AdExchanger
Eric Blackwood Director of Marketing Dr Pepper Snapple Group
Tina Allan EVP Director Data Solutions BBDO
Marta Martinez SVP Advertising AOL
Mike Merna Senior Director, Brand Strategy Oracle Data Cloud

Part of
Data Track