The “Agency” of the Future: a Conversation with Stalwarts and Upstarts

Tue, September 27 at 2:00 PM

B.B. King    View Map

In this session...

Some would say the agency world is dying, other say it's just hitting a new stride. But still the question remains, what does the future of the agency look like? Will it head down the corporate path? Remain independent and boutique? Something else entirely? Leading executives from holding companies and agency startups, as well as the newcomers in the agency marketing services, will join in a discussion to address just that.

Presented with


Andrew Bruce CEO Publicis Worldwide, North America
Paul Gunning CEO DDB Chicago
Vik Kathuria Vice President, Head of Global Agency Partnerships Oracle Marketing Cloud
Chris Lederer Principal Strategy&, a PwC member firm
John Gerzema Chairman and CEO BAV Consulting

Part of
Agency Track