Hacking The Future Of Premium Content: Mr. Robot And Redefining TV Models

Wed, September 28 at 12:00 PM

Liberty Theater    View Map

In this session...

On and off the screen the Golden Globe award-winning “Mr. Robot” is redefining television. From the hyper-authenticity of the show’s depiction of tech culture, to the game-changing marketing and digital initiatives around the program, “Mr. Robot” is at the forefront of the future of premium content. Get a deeper look at this innovative work and hear about how the leading premium content creator is evolving its strategies with advertisers and technology partners.

Presented with


Christopher Vollmer Partner Strategy&, a PwC member firm
Linda Yaccarino Chairman, Advertising Sales and Client Partnerships NBCUniversal
Alexandra Shapiro EVP, Marketing & Digital, Entertainment Networks NBCUniversal

Part of
Media & Entertainment Track