The Double Entendre of Disruption: Innovative Marketing in the Age of Consumer-Driven Healthcare

Thu, September 29 at 9:45 AM

Thomson Reuters    View Map

In this session...

Building off of Dr. Oz's fireside chat with Sharecare CEO and WebMD founder Jeff Arnold, this panel discussion brings together a varied group of stakeholders to share their perspectives on innovative marketing practices in the new era of consumer-driven healthcare. Panelists will explore what's working and what's not, and how to straddle the fine line of disrupting the industry without disenfranchising the healthcare ecosystem.

Presented with


Dr. Mehmet Oz
Jack Hidary Chairman Hidary Foundation
Kelly Hyland Nye VP of Digital Strategy & Development at HCA HCA
Lawrence Kiey Co-founder, Chairman & CEO BioLucid
Matt McNally President Publicis Health Media

Part of
Health & Wellness Track