AB InBev: Experiential Marketing

Wed, September 28 at 5:00 PM

Bing Stage    View Map

In this session...

Todd Allen, VP Global Marketing at Stella Artois, shares the importance of ROE (return on experience) and how AB InBev wants to monetize experiential marketing to become an entertainment business.

Presented with


Todd Allen VP Global Marketing Stella Artois
Lukas Derksen Managing Partner Sid Lee

Part of
Marketer's Innovation Track